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International Business Managers Perspective of Doing Business with India

Indian Journal of Industrial Relations

Volume 54 Issue 2

Published: 2018
Author(s) Name: Som Sekhar Bhattacharyya, Andrejs Èirjevskis and TatjanaPõlajeva | Author(s) Affiliation: Associate Professor, Strategic Management Area National Institute of Industrial Engineering, Mumbai
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Abstract

Baltic countries Latvia, Lithuania and Estonia, former Soviet states, are making a mark in the world economy. India is contesting with other emerging economies to gain market globally while the Baltic firms are also contesting with other transitional economies for gaining market. Given this context, it is insightful to study how emerging economy firms are faring in transitional economies. The authors conducted primary in-depth personally administered interviews in Latvia, Lithuania and Estonia to comprehend the Baltic business leaders’ views on Indian firms and Indian market. The data was thematically content analyzed based up on which the intensity and nature of international presence was explored.

Keywords: N.A.

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