Interpersonal Assertive Communication Behavior of Indian Millennials
Published: 2019
Author(s) Name: Reeta Raina |
Author(s) Affiliation: Professor (Communication Area), FORE School of Mgt., Qutub Institutional Area, New Delhi.
Locked
Subscribed
Available for All
Abstract
Post globalization, India, witnessed
some changes at social,
economic and cultural levels resulting
in the emergence of a
new generation of Indian
millennial youth who shares
many common traits with
millennials from other parts of
the world. The purpose of this
study is to investigate the interpersonal
assertive communication
behavior of these millennials.
The findings reveal that
new Millennials have taken a
radical departure from their immediate
predecessor’s belief
system as is evident in their interpersonal
communication behavior.
They are more assertive,
honest, upfront, and forthright
as compared to older generation
who continue to respect the
power differentials, thereby, sustaining
high power distance culture
in India.
Keywords: N.A.
View PDF