Intuitive Decision Making in Management
Published: 2010
Author(s) Name: Preetam Khandelwal & Anshul Taneja
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Abstract
Organizations have never faced a
more turbulent, complex or changing
environment than they do today,
whether in social, political, economic,
technological or ecological
terms. Customers are more demanding;
product life cycles are
shorter; technologies remain constantly
changing. Managers have
to, thus, continuously scan the competitive
environment. Corporate
working today invariably necessitates
intuitive working as it requires
decisions that are in tune
with the evolving environment. Intuition
is an excellent tool for cutting
through needless complexity
and place issues in perspective.
This article discusses intuitive decision
making as the means to arrive
at such decisions and summarizes
how intuitive thinking can be
integrated formally into an
organization’s management processes.
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