Labor or Leisure: Towards a New Psychological Contract with Gig Workers on YouTube
Published: 2025
Author(s) Name: Rimleena Boro |
Author(s) Affiliation: DPM (Doctoral Program of Management) Student at the Indian Institute of Management, Indore.
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Abstract
The gig economy has been gaining the attention of both academia and practice due to its rapid upskilling environment and technology enablement. Gigging has changed the traditional employment conditions and the traditional psychological
contract. In this paper, we shall go through extant literature on the gig economy and gig workers. We will also define some propositions to create a sustainable psychological contract with the gig workforce. Using the Self-determination Theory,
we will try to identify the salient features of a sound psychological contract that can be built with a digital worker who delivers most of his services on the Internet. Our focus will be mainly on those gig workers who are involved with social production through a digital platform.
Keywords: N.A.
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