Leveraging Value Chain Competencies & Resources on a Global Platform: The Case of HAL
Published: 2013
Author(s) Name: Malay Kumar Das, Prashant Salwan |
Author(s) Affiliation:
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Abstract
Strategic industries companies
which are 100% controlled by
emerging economy governments
faced difficulties when these economies
opened up/liberalized. These
companies faced all round competition
from international big players.
This paper studies Hindustan Aeronautics
Ltd (HAL) during last ten
years from 2001 to 2009. Strategic
industries use the gap analysis in
their value chain by studying the
dynamism of external forces in future
time frames and internal resources.
They successfully choose
and implement corporate strategies
which minimize risks and help in fix
the resource gaps. The paper also
analyzed how HAL leveraged
knowledge (marketing, political
connections) and resources (distribution
channels, human resources,
production facilities) for developing
competitive advantages in their own
country and also in international
expansion.
Keywords: N.A.
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