McDonaldization of Work in Indian Fast-food
Published: 2017
Author(s) Name: Dharma Raju Bathini |
Author(s) Affiliation: Faculty, HRM Group, Indian Institute of Management Calcutta, India.
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Abstract
This study explores the nature of
fast-food work in the Indian context
using a qualitative case study
approach. The production
and service systems at an Indian
fast-food chain outlet and employees
experiences of these systems
are analyzed. Standardization
and routinization is not
strictly enforced compared to
multinational chains like
Dominos or McDonalds. Workers
from rural background with
little education oppose these
practices as they find it difficult
to adapt them. Poor pay, hectic
workload and limited potential
for growth become acceptable to
young and vulnerable workers
due to lack of alternate job opportunities.
Keywords: N.A.
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