Motivation & Attitude of Generation Y in India: An Exploratory Study
Published: 2017
Author(s) Name: Nidhi Bansal & D.K. Srivastava |
Author(s) Affiliation: Research Scholar, NITIE, Mumbai, Maharashtra, India.
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Abstract
There is evidence in the literature
that generation Y is different from
the previous generations. This
generation is going to be the largest
pool of workforce by 2020.
The purpose of the study is to
understand the Generation Y attitudes
and motivation towards
their work and life. Data were
obtained from 115 postgraduate
students through an open-ended
questionnaire for capturing the
mindset of Generation Y. This
study is among the few which explore
the attitude, expectations
and preferences of Generation Y
through qualitative method. A
better understanding of the Generation
Y attitude, expectations
and preferences will be helpful
for the employers to create job
offerings and work environments
that are more likely to engage and
retain Generation Y workforce.
Keywords: N.A.
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