Wednesday, 20 Jun, 2018




Motivation & Attitude of Generation Y in India: An Exploratory Study

Indian Journal of Industrial Relations

Volume 53 Issue 1

Published: 2017
Author(s) Name: Nidhi Bansal & D.K. Srivastava | Author(s) Affiliation: Research Scholar, NITIE, Mumbai, Maharashtra, India.
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There is evidence in the literature that generation Y is different from the previous generations. This generation is going to be the largest pool of workforce by 2020. The purpose of the study is to understand the Generation Y attitudes and motivation towards their work and life. Data were obtained from 115 postgraduate students through an open-ended questionnaire for capturing the mindset of Generation Y. This study is among the few which explore the attitude, expectations and preferences of Generation Y through qualitative method. A better understanding of the Generation Y attitude, expectations and preferences will be helpful for the employers to create job offerings and work environments that are more likely to engage and retain Generation Y workforce.

Keywords: N.A.

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