Plugging Resource Gap through Open Innovation by an Emerging Economy Multinational
Published: 2017
Author(s) Name: Prashant Salwan & Hemant Rathod |
Author(s) Affiliation: Prof. of Strategy and International Business, Indian Inst. of Mgt. Indore, Madhya Pradesh, India
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Abstract
Emerging economy multinationals
(EEMs) operate under various
technology and management
knowhow constraints. This is a
case study of an EEM, originating
from a country having low to
medium income generating ability,
with higher economic growth
momentum compared to developed
economy multinationals. It
studies resource and capability
gaps of the EEM and how it has
been able to plug these gaps. It
looks at drivers such as customer
centricity that help it focus on relevant
technologies and markets,
absorptive capacity that enables
it to acquire knowledge related
to new technologies, its alliance
partners and delivery excellence
that provide sustained competitive
advantage.
Keywords: N.A.
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