Role of Big Data Analytics and Artificial Intelligence (AI) For Effective People Management
Published: 2025
Author(s) Name: Indranil Mutsuddi, Nilanjan Ray, Tanmoy Majumder and Moumita Roy |
Author(s) Affiliation: Faculty of Management Studies, JIS University, Kolkata, India
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Abstract
The role of Artificial Intelligence (AI) and Big Data Analytics for effective decision-making in organizations has grown by leaps and bounds in today’s organizations. The need for the same has been escalated by the increasing uncertainties in today’s business environment and to streamline
effective and meticulous business decision-making in the organizations. This paper explores the application of Big Data Analytics and AI in the domain of People Management practices in organizations and how the same is constantly helping managers and HR leaders to align HR deliverables with the strategic needs of their organizations. The paper discusses pertinent case studies
to explore the application of Data Analytics for robust HR decision-making.
Keywords: N.A.
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