Strategy for Staffing: Employer Branding & Person Organization Fit
Published: 2008
Author(s) Name: Jyotsna Bhatnagar & Pallavi Srivastava
Locked
Subscribed
Available for All
Abstract
For an effective talent management
strategy there is the need to build
an employer branding intervention.
The current study examines
research literature on employer
branding and person organization
fit. The study investigates the
process of developing effective
employer brand intervention
through a case study. The
qualitative study found the need for
a strong HR and communication
strategy for effective employer
branding intervention. For the
construct of person organization
fit, there was little data found in the
case study. The paper contributes
to the sparse literature in India on
employer branding interventions
and HR plus a communication
strategy to build employer
branding within an organization.
Theoretical and practical
implications are presented in the
study.
Keywords : Employer Branding, Communication strategy
View PDF