Strategy & Structural Dimensions- A Comparative Study of Four Industries
Published: 2014
Author(s) Name: Bindu Gupta & Ajay Singh |
Author(s) Affiliation:
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Abstract
This study examines the linkage between organizations strategy and structural dimensions. There are significant differences
among the organizations in terms of structural dimensions and the strategy used. Prospector strategy is used more in the IT industry, analyzer strategy in the banking industry and reactor strategy in power industry. Vertical
linkages and formalization are more used in the power sector, horizontal linkages in automobile sector, centralization in banking sector. When the organization uses reactor as dominant strategy, vertical linkages and
formalization were perceived more. Horizontal linkages are more prevalent in the organization
using prospector strategy and organizations using the analyzer strategy were found to be high on centralization.
Keywords: N.A.
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