Successful Examples of Corporate Social Responsibility
Published: 2009
Author(s) Name: Amita V. Joseph
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Abstract
Corporate social responsibility
acknowledges the debt that the
corporation owes to the community
within which it operates, as a
stakeholder in corporate activity.
It also defines the business
corporation’s partnership with
social action groups in providing
financial and other resources to
support development plans,
especially among disadvantaged
communities. The emerging perspective
on corporate social responsibility
focuses on stakeholders
(shareholders, employees, management,
consumers and community)
rather than on maximisation of
profit for shareholders. There is
also more stress on long-term
sustainability of business and
environment and the distribution of
well-being, according to the author
Keywords : Defination of Corporate social responsibility (CSR)
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