Successful Experiments of Corporate Social Responsibility
Published: 2009
Author(s) Name: Asit Roy
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Abstract
Apart from cementing the
company’s credibility and inculcating
a positive image in the minds
of people associated with it,
Kanoria Chemicals & Industries’
CSR practices have also earned
other advantages that have had
direct positive impact on growth
and profitability. Community
outreach programmes run by the
company almost always develop
improved relationships between the
company and local communities.
This in turn improves the business
environment for the company and
facilitates smooth operations. CSR
activities also improve employee
morale, develop a healthy attitude
to work and improve productivity.
Companies that practice CSR have
also witnessed improved customer
relations, argues the paper
Keywords : CSR at Kanoria Chemicals & Industries
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