The Pulse of Gen Y in India: An Exploratory Study on Dimensions of Employer Attractiveness
Published: 2023
Author(s) Name: Payal Kumar |
Author(s) Affiliation: Research and Management Studies, Indian School of Hospitality, India.
Locked
Subscribed
Available for All
Abstract
Drawing on Herzberg’s two-factor
theory, this study provides a unique
understanding of employer attractiveness
as per the Gen Y cohort in
India, for a more nuanced understanding
of how to attract talent in
terms of variables that satisfy and
dissatisfy. In this exploratory study,
interviews with Gen Y and senior
human resource executive respondents were conducted and compared. Challenging the underlying
assumptions of Herzberg’s two-factor
theory, the results suggest that
Gen Y and HR executives have different
perceptions of what constitutes
satisfiers and dissatisfiers in
terms of salary and financial rewards,
as well as company culture.
This study also suggests that there
are some dimensions of employer
attractiveness that are contextually
unique to Indian millennials.
Keywords: N.A.
View PDF