Understanding the Preferences of Creative & Non-creative Employees
Published: 2009
Author(s) Name: Bindu Gupta
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Abstract
More than ever, today, organizations
are pressured to innovate
and adapt. Highly creative employees
are the building block for developing
novel ideas and producing
useful products and effective
procedures as well as their implementation.
Organizations need to
focus on attracting and motivating
creative employees. To attract and
retain creative employees, organizations
need to know what they
seek. This study attempts to understand
the preferences of creative
employees in terms of motivators.
It also examines the differences in
the preferences of creative and
non-creative employees. The findings
of the study indicate that there
are significant differences between
creative and non-creative employees
in terms of their preferences
of job motivators.
Keywords : Creative employess, non creative employees
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