Work Place Motivators & Employees’ Satisfaction: A Study of Retail Sector in India
Published: 2009
Author(s) Name: Sita Mishra & Bindu Gupta
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Abstract
Success of retail firms is dependent
on a motivated workforce; hence
these firms are trying to use
different job motivators to keep
employees motivated and satisfied.
This empirical study examines the
job motivators which Indian retail
firms are using for front line sales
personnel and their effectiveness in
terms of employees’ satisfaction.
Data were collected from 114 sales
employees belonging to 10 retail
stores in the National Capital
Region. The most important
motivators used by retail stores
were: working conditions, skill
development, recognition, role
clarity, career growth and support
from management. The results of
regression analysis indicated
compensation, working conditions,
and support from management as
the most significant predictors of
employees’ satisfaction.
Keywords : Motivated workforce, Regression analysis, retail stores in India
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