Users Perception on Library Products and Services in Special Libraries and Information Centers: A Comparative Study
Published: 2023
Author(s) Name: Shweta Pandey |
Author(s) Affiliation: Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India.
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Abstract
The paper is based on the study on users’ perception on library products and services in the Special Libraries and Information Centres (SLICs) of the two cities and presents a comparative study of the users’ perception of the offered services and products by the selective SLICs. As part of the survey, questionnaires were distributed among 10 SLICs to collect primary data. The data from these 10 SLICs were collected, collated and analysed accordingly. The study made clear that marketing is a growing area and positively impacts the SLICs. The study comprehends the influence of library promotion and technology on library services and products in SLICs.
Keywords: Library Marketing, Library Promotion, Library Outreach, Special Libraries, Library Products, Library Services, User Satisfaction
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