Entrepreneurial Intention of Tourism and Hospitality Students in Kashmir
Published: 2022
Author(s) Name: Muneer Ahmad Kashkari, Faizan Ashraf Mir |
Author(s) Affiliation: Department of Tourism Studies, Central University of Kashmir, Jammu & Kashmir, India.
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Abstract
Entrepreneurship is acknowledged as a growth driver in a variety of industries. The role of entrepreneurship as a growth driver
is well established in the tourism and hospitality industry. Travel businesses and hospitality sector provide fruitful and tempting environment
for the entrepreneurship. Based on cognition, it is claimed that intent has a crucial role in starting an entrepreneurial venture. The Theory
of Planned Behaviour (TPB) can aid in understanding entrepreneurial intent, by studying it via three components forecasting behavioural
intention i.e., attitude, subjective norms and perceived behavioural control. The purpose of this research is to look into the significance of the
components that affect the entrepreneurial intent of tourism and hospitality pupils in Kashmir. Structural equation modeling (SEM) was used
to measure and analyse the relationship of variables. To investigate the hypothesized correlations in this study, the bootstrapping technique
was applied. According to study findings, the three components of TPB and entrepreneurship education all illustrated a considerable impact on
entrepreneurial intent. The largest influence on entrepreneurial intent among the students comes from entrepreneurship education. The findings
offer educators insight into how to encourage tourism students in Kashmir to engage in tourism entrepreneurial activities.
Keywords: Behaviour, Entrepreneurship, Business, Attitude, Subjective Norms, Intent, Education, Tourism, Hospitality
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