Multi-Case Approach to Understand Role of Leadership in Startup Organisations

Abstract

The capacity of a country to develop new products, services and transform them into innovative technologies and create successful, sustainable businesses to promote development is of paramount importance for all economies. Startups are an effective way of doing this. A startup is a temporary organisation in search of a scalable, repeatable, profitable business model and a small startup founded by two or three entrepreneurs can produce and test the feasibility of tens of possibilities for a new business idea. At the risk of sounding glitzy: leadership in startups is an important topic that has received far too little attention. Furthermore, it can be argued that leadership plays an essential role in new venture creation as it shapes startups’ fates in this dynamic environment. Startups require different leadership than established firms due to their unique difficulties and opportunities. Therefore, on a socio-economic level, one can reasonably argue that leadership in startups is a worthy research topic and hence adopting an exploratory approach with a systematic literature review, and with multi-case approach this article explores startup leadership styles in emerging market with focus on India.

Keywords: Agility, Creative, Development, Economy, Entrepreneurs, Leadership, Management, Organisation, Startups

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