A Case Study on Sustainable Business Trend of Temi Tea Estate in Sikkim

Abstract

This article attempts to underline and spell out the significance of the traditional knowledge in making Temi Tea, a most distinct and unique tea in the world. The global reputation in sale of Temi Tea (Organic Tea) rapidly expanding and fulfilling the desirable needs of the customer across the globe from last four decades. It also explores the marketing strategy of Temi Tea Estate during Third Flush or Rain’s Flush (August 2016), through its various distribution channel and the demand for the Organic Tea market in Sikkim. This is an empirical study of packet tea sold by Temi Tea Estate. The Tea Estate needs to popularise and increased its market dimension, participation in trade fair nationally and globally. There is the need of hour to technologically upgrade the packaging unit of the factory as well as expansion of factory processing unit. Provision of proper transportation mechanism for delivery of the finished goods to the dealers in Sikkim and nearby areas. Authority should put additional local tea sale center at Singtam and in other parts of Sikkim.

Keywords: Organic Tea, Quality, Demand, Distribution Channels

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