A Comparative Study of Mobile Banking Services in Public and Private Sector Banks
Published: 2013
Author(s) Name: Bharti Motwani, Sukhjeet Matharu, Sharda Haryani |
Author(s) Affiliation: Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
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Abstract
Fierce competition in the banking industry in India has compelled the banks to be creative and innovative by offering value added
services. In an attempt to cater to the ever increasing consumer expectations and demand, the banking industry has adopted
mobile banking to offer banking services at the convenience and comfort of its customers. Mobile banking in India is still at a
nascent stage. At the same time, many service providers are making substantial investments to take advantage of the business
opportunities offered by wireless technology. So there is a need to understand the bank customers’ acceptance of this service and
to examine the factors affecting their intentions to use mobile banking. But, none of the researches contributes to compare the
mobile banking services in public and private sector banks. This study was undertaken to understand the difference in customer
perception regarding mobile banking services provided by public and private sector banks and to predict the relationship of usage
of mobile banking services with its determinants separately in both public and private sector banks. Regression Analysis and
Anova were used for data analysis.
Keywords: Mobile Banking, Public Sector Banks, Private Sector Banks
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