A Review of the Effect of Mobile Marketing on Youngsters

Abstract

This article discusses the effect of mobile marketing on youngsters. The number of opportunities for marketers to use mobile phones to advertise their products has increased as more young people use them. Understanding the trends in mobile marketing has become necessary as a result of people’s acceptance of mobile phones. Youngsters are curious to learn more about recently launched products and services. Young people are drawn to mobile marketing because of the advancements in technology and their awareness of current trends. Today’s youth can use their mobile devices to explore everything with just one click. This article aids in understanding the different perspectives held by youngsters on Smartphone advertising. This article examines the impact of mobile marketing on the younger demographic. With the widespread use of mobile phones among youth, marketers have discovered a growing number of ways to promote their products. The increasing popularity of mobile phones necessitates an understanding of mobile marketing trends. Young people, motivated by a desire to learn about new products and services, are especially receptive to mobile marketing. The allure of technological advancements, combined with awareness of current trends, drives youth engagement with mobile marketing. Today’s youth can easily explore a plethora of options with a single click on their mobile devices. This article contributes to understanding the various perspectives that young people have on smartphone advertising. This article examines the impact of mobile marketing on youth in order to shed light on the changing dynamics of consumer behaviour in the digital age. By investigating the intersection of technology and marketing, it hopes to provide insights into effective strategies for engaging with the mobile-savvy younger generation.

Keywords: Mobile Marketing, Youngsters, Mobile Advertisements, Effect of Mobile Marketing, Effect of Mobile on Consumers

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