Constructing Communication Strategy Templates for Managerial Persuasion and Argumentation Cases
Published: 2017
Author(s) Name: Apoorva Vijaykumar Bharadwaj |
Author(s) Affiliation: Asst Prof, Business Ethics & Communications Group, Indian Inst. of Mgt Calcutta, West Bengal, India
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Abstract
The present paper discusses various evaluation templates the instructors can design as assessment tools for testing persuasion and
argumentation skills of students pursuing management careers when they present their complex managerial cases to upper management for winning endorsements for their ambitious ideas. It discusses the application of diverse communication strategies based on the theory
and practice of managerial communication. The paper encompasses presentation of application layouts that can help students chisel their
thought processes to accomplish their coveted outcomes when they transmute the theories learnt in the classroom environment into corporate communication exercises. Instructors of managerial communication can benefit from this paper in shaping their own teaching- learning offerings in more practice-friendly formats.
Keywords: Evaluation, Persuasion, Argumentation, Communication, Template, Strategy
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