Thursday, 22 Aug, 2019




Constructing Communication Strategy Templates for Managerial Persuasion and Argumentation Cases

International Journal of Marketing and Business Communication

Volume 6 Issue 1

Published: 2017
Author(s) Name: Apoorva Vijaykumar Bharadwaj | Author(s) Affiliation: Asst Prof, Business Ethics & Communications Group, Indian Inst. of Mgt Calcutta, West Bengal, India
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The present paper discusses various evaluation templates the instructors can design as assessment tools for testing persuasion and argumentation skills of students pursuing management careers when they present their complex managerial cases to upper management for winning endorsements for their ambitious ideas. It discusses the application of diverse communication strategies based on the theory and practice of managerial communication. The paper encompasses presentation of application layouts that can help students chisel their thought processes to accomplish their coveted outcomes when they transmute the theories learnt in the classroom environment into corporate communication exercises. Instructors of managerial communication can benefit from this paper in shaping their own teaching- learning offerings in more practice-friendly formats.

Keywords: Evaluation, Persuasion, Argumentation, Communication, Template, Strategy

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