Evaluation of Social Marketing Intervention for Diarrhoea
Published: 2023
Author(s) Name: Balgopal Singh, Kirti Udayai |
Author(s) Affiliation: FMS, Banasthali Vidyapith, Rajasthan, India.
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Abstract
Diarrhoea is one of the leading causes of childhood mortality in India. This study analysed the diarrhoea management practices
of the caregiver according to the framework of protect, prevent and treat intervention promulgated by the Integrated Action Plan
for the Prevention and Control of Pneumonia and Diarrhoea using Bayesian network analysis. The data is collected for preventive
and protective measures as well as treatment preferred by the caregiver from the intervention districts of Gaya and Purnea of
Bihar state using multi-stage cluster sampling. The Bayesian network model is developed presenting the conditional dependency
of campaign and awareness on the adoption of the practice of preventive and protective measures as well as treatment. Structural
validation test supported the model, after parameter estimation, the joint probability for the prevention, protection and treat
conditional to campaign media and awareness of various causes of diarrhoea is estimated. The inference supported the use of
handwashing, cleanliness, sanitation, safe drinking water, breastfeeding and vitamin as the common preventive and protective
measures, and ORS to treat the child.
Keywords: Social Marketing, Bayesian Network, Diarrhoea, Mortality, Morbidity
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