Impact of Social Media Marketing on Consumer Buying Behaviour Towards Gurugram District

Abstract

Through the power of social media marketing, consumers are reestablishing their position at the heart of the business landscape. This evolution offers marketers innovative means to engage with clients and imaginatively weave them into their organisations. Therefore, it’s crucial for marketers to grasp how social media influences consumers’ buying choices. Social media marketing, as opposed to traditional media, is the modern form of marketing as it focuses on giving marketers new opportunities to market a good or service. The behaviour and contentment of customers have grown in importance in recent years, helping businesses gain market share and boost profitability. Organisations use social media techniques to achieve this goal. Research clearly indicates that organisations are leveraging social media marketing to connect with the clientele they serve. Social media marketing has provided businesses with an innovative avenue to engage and sway online consumers. Individuals leverage social platforms to disseminate reviews, insights, recommendations, warnings, guidance, and various other forms of content they think their friends or ‘connections’ would find intriguing. To endorse their products, marketers harness social media. Based on a sample of 93 responders, conclusions were drawn from a statistical standpoint. Utilising the sophisticated statistical analysis provided by the web platform’s capabilities and analysis, the host of the structured questionnaire. According to research, nowadays the element of social media promotion significantly influence spontaneous buying decision the utilisation of social media for advertising has surged in unexpected acquisition.

Keywords: Social Media, Social Media Marketing, Consumer Buying Behaviour

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