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International Supplier Partner Selection- Using an MADM Models

International Journal of Marketing and Business Communication

Volume 4 Issue 1

Published: 2015
Author(s) Name: Mohammad Azadfallah | Author(s) Affiliation: Researcher,Buss.Stds & Devp.Office,Saipa yadak(Saipa after sales services),Islamic Republic of Iran.
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Abstract

The paper concentrates mainly on international supplier partner selection problem and demonstrates how the MADM models, particularly TOPSIS method can be effectively used for partner selection decision in foreign market (especially Iran and Sweden companies). The result showed that, the Swedens best suppliers are not necessarily the most appropriate partner for Iranian companies because the importance of effective criteria is not the same for two countries.

Keywords: International Supplier Partner Selection, Madm, Topsis

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