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Marketing Management in Micro and Small Enterprises: A Study in Warangal District

International Journal of Marketing and Business Communication

Volume 6 Issue 3

Published: 2017
Author(s) Name: Sadiqua Tabassum | Author(s) Affiliation: Assistant Professor, The Crescents College of Business Management, Warangal, Telangana, India.
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Abstract

Marketing is an essential input for success of small scale industries which produce a wide range of products. Marketing management is a key to success of small scale sector. It plays a very important role for the promotion of the business not only in large organisations but also in small and micro enterprises. The resources required for taking care of the various marketing aspects are obviously lacking with the small scale sector. Therefore, they are not in a position to compete with large well-established business houses and face unfair competition. They cannot conduct surveys, create a brand image, and establish marketing channels etc. as big organisations.

Keywords: Marketing Management, Small Scale Sector, Micro Enterprises, Marketing Channels

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