Perceived Value and Customer Adoption of Electric Vehicles in India: The Moderating Role of Government Policies and Employment Status

Abstract

The study investigates India’s perceived value and consumer adoption of electric cars (EVs) based on employment status and government policies. It uses a quantitative survey-based methodology to gather data on 386 respondents. The research reveals that social value is the most significant motivator for EV adoption in India, with policies like infrastructure expansion and financial incentives moderated by these factors. However, the study has limitations, including a cross-sectional design, a short data collection period, and specific demographics. The practical implications suggest that politicians, business leaders and scholars should focus on enhancing social standing and perception of EV ownership through improved charging infrastructure, financial incentives and environmental awareness advertising. The study also suggests manufacturers should appeal to consumers’ social and functional value judegments, while policymakers should create incentives.

Keywords: Electric Vehicle, Perceived Value, Government Policies, Employment Status

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