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Service Quality Oriented Customer-centric Retail

International Journal of Marketing and Business Communication

Volume 1 Issue 1

Published: 2012
Author(s) Name: Seema S. Shenoy, A .H. Sequeira, Devaraj K.
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Abstract

The Supermarket Retailers in India are on a rollercoaster ride with competition intensifying in the industry and a plethora of retail

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