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Societal Perception of Reality Shows

International Journal of Marketing and Business Communication

Volume 1 Issue 3

Published: 2012
Author(s) Name: Mahabir Narwal, Geeta Arora
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Abstract

Reality shows are supposed to be real as opposed to that is acted in. These shows are becoming a shortcut to fame and fortune for stars. Today these shows create controversies to garner the support of people, higher TRPs, more SMSs and thereby generating huge cash. In this process, viewers are being used for advantages of channels, however, the viewers never know the reality. Reality–as made perceived–may or may not be the real. Therefore, in the present study, an attempt has been made to know how society perceives the reality shows. The paper will help the policy makers to force the channels to take initiatives to intact the reality of reality shows and regain the confidence of viewers.

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