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Television Advertisements: Creating Awareness or Problems to the Television Viewers

International Journal of Marketing and Business Communication

Volume 4 Issue 1

Published: 2015
Author(s) Name: S. Rosaline Jayanthi | Author(s) Affiliation: Assistant Professor, Department of Commerce, M.G.R. College, Hosur, Tamil Nadu, India.
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Abstract

Television advertisements reach larger, more captive audiences in short time. They attract attention and awareness well and provide general messages about the products or services. There are a number of advantages of television advertising, yet there are some drawbacks too. Several criticisms and objections are put forth against television advertisements. In order to make the television advertisements effective, the problems arisen by the television advertisements should be removed. This study aims to find whether the television advertisements are creating problems to the television viewers or awareness about the products or services. This study is an empirical research. Findings of this study reveal the following: The major problem arising due to television advertisements is that they exaggerate the features of the product. Most of the television viewers have high degree of awareness about the products which are advertised in television. Most of the television viewers feel that the quality of the product cannot be ascertained through television advertisements.

Keywords: Advertisement Copy, Awareness, Media, Television Advertisement, Television Viewers

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