A study on Consumer preference towards organized retail sector Of Bhubaneswar.
Published: 2010
Author(s) Name: Prof. Sunita Mall, Prof. Gopabandhu Mishra
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Abstract
Retailing , one of the largest sectors in the global economy, is passing through a dramatic period of
transformation in a climate where business are obliged to generate ever-increasing levels of
differentiation just to maintain market share. New technologies and practices combined with the
globalization of products and services have driven retailers to leverage every part of the business in
strategic response. Consumers have become, to large extent, more sophisticated and demanding with
their expectations of products, services and business. This research strives to identify the key factors
that define the service quality expected by the customers in the organized retail sector. To test the
significant difference among the genders, age groups and income group’s t-test and Analysis of Variance (ANOVA) is used. To have more clarity on this Duncan’s multiple range tests is used.
Key words: Period of transformation, strategic response, service quality.
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