Green SCM: A Marriage of Environmental Management and Supply Chain Management
Published: 2013
Author(s) Name: Prashant Raman |
Author(s) Affiliation: Associate Professor, Faculty of Management Studies, WISDOM, Banasthali University, Banasthali
Locked
Subscribed
Available for All
Abstract
Dealing with global resource exhaustion and
increasing environmental deterioration, organizations
have to stand up and take notice of environmental
issues in todays business. With the new Companies
Bill making emphasis towards corporate social
responsibility (CSR) activities and pressure from the
public, laws, and environmental standards,
organizations have been pushed to improve their
environmental performance. The answer to these
challenges is to address them proactively through
sustainable SCM & Logistics practices. Thus in
recent times, Green Supply Chain Management
(Green SCM) has gained a lot of significance among
the organizations. It includes purchasing, inbound
logistics, production, distribution (outbound logistics
and marketing), and reverse logistics. Green SCM
integrates Environmental Management and Supply
Chain Management. It recognizes the inconsistent
environmental impact of supply chain processes in
an organization. This paper is an effort to give an
insight on the green SCM concept, its need and
importance and exploring the challenges and
opportunities involved with a focus on the Indian
market.
Keywords: Green SCM, Green marketing, Environment management, Sustainable supply chain management.
View PDF