Marketing strategies of cellular phone Companies A study with reference to Vodafone Idea In Nanded District
Published: 2011
Author(s) Name: Dr. Reshma Doiphode
Locked
Subscribed
Available for All
Abstract
Marketing as a concept is concerned not only with
the selling of physical product like soap, toothpaste,
music system, cars etc. It is also connected with the
marketing of service. In the recent years there has
been a phenomenal growth of service industries the
1990’s have witnessed dramatic changes occurring
at the market place, be it for products or services.
The changes are visible in life style pattern, sharp
changes in demography setup and radial evolution in
communication technology. Here a small attempt is
made to study the marketing strategies in leading
cellular companies i.e. Vodafone and Idea in Nanded
District (Head Office).
View PDF