Online Retailing: Present and Future Prospects
Published: 2014
Author(s) Name: Reena Malik |
Author(s) Affiliation: Research Scholar, Department of Business Administration, CDLU, Sirsa, Haryana, India
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Abstract
In the last few decades internet has revolutionized the lives of millions of users with its enormous applications. With the growing inclination and economic growth, online retailing has increased drastically. People today can shop literally everywhere within minutes, be it their workstations or homes, and most importantly, at any time of the
day at their leisure. The online market space in the
country is burgeoning in terms of offerings ranging
from travel, movies, hotel reservations and books to
the likes of matrimonial services, electronic gadgets, fashion accessories and even groceries. With the fast growing technology online shopping is emerging in India at a very faster rate. 90% of online shoppers are planning to buy more products online which is a reflection of the positive experience of users.
Keywords: Online Shopping, e-Tailing, Ecommerce, Internet, Virtual Stores
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