Paradigms of Organization Identity
Published: 2010
Author(s) Name: Bharti Venkatesh
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Abstract
Organization identity shapes and sustains the
operational organization processes as against the
structurally defined ones. Few organizations really
operate with the structurally defined processes.
Similarly, activation of role processes of individual
managers is often a function of the interface of identity
of individual mangers and organization identity.
The identity enables the organization to draw
boundaries against impingements and to generate
internal contexts to sustain stability in the turbulent
environment. It promotes proactive and dynamic
processes to operate against the potential inertia and
structural tendencies to reach stagnation. It would
be valid to state that organizations which stagnate
and become sick are examples where the
management has ignored to foster an organization
identity.
Key words: Organization, Identity, Internal Source
and External Source, Introduction
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