Retail Marketing

Abstract

The retail sector of India has come forth as one of the most dynamic and second fastest growing industrial economy with several players entering the market. India having the most organized retail market. This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, industry evolution, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry.

Keywords: Consumer, Buying Patterns. Organized Retail, Retail Service Factors, Customers Retention

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