Sandeep Riat- A Born Women Entrepreneur
Published: 2012
Author(s) Name: Meenu Goyal, Jai Parkash |
Author(s) Affiliation: Assistant Professor(s), Sri Aurobindo College of Commerce and Management, Dept.of Commerce, Ludhiana
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Abstract
This case study emphasizes on the concept
of Entrepreneurship in Indian perspective. The
primary purpose of this case is to identify the steps,
people and key success factors involved in bringing
entrepreneurship practices in use. The entrepreneurs
are the ordinary peoples with extraordinary ideas and
in spite of facing various odds they succeed at
creating new products and services that dramatically
improve people’s lives. Unlike a business
entrepreneur who typically measures performance
in profit and return, a women entrepreneur assesses
success in terms of the impact they have on their
personal and social life.
Keywords: Entrepreneurship, Women
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