Theory of Planned Behavior A Perspective in India Internet Banking
Published: 2012
Author(s) Name: Rajesh Bhatt
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Abstract
The banking services in India have gone through many
fold changes. Accessing the account from a distant
place is not a privilege but minimum services offerings
in todays world. One of such facility is internet
banking. The wider acceptance of Internet Banking
is due to its inherited time and cost saving benefits to
mutual side viz. bank and the customer. It shows an
attitudinal preference as well as transformation by
customers. As such attitude is a hypothetical construct
that represents an individual like or dislike for an
object / item. Attitudes are positive, negative or neutral
views of an object. This paper highlights component
of attitude for internet banking services through
empirical study using The Theory of Planned
Behavior
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