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Analyzing Tourism Potential and Destination Image of Indian Silk Route: Trend Analysis Approach

International Journal of Tourism and Travel

Volume 7 Issue 1/2

Published: 2014
Author(s) Name: Parikshat Singh Manhas, Parvinder Kour | Author(s) Affiliation: School of Hospitality and Tourism Management (SHTM), University of Jammu, Jammu & Kashmir, India
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Analyzing the competitiveness of Silk Route in tourism industry involves a contemporary approach as it is among the tagline that connects the nations like India, China, Pakistan, etc. Also analysis of the tourists considerations towards Indian Silk Route that connect India to other countries could help to develop its in various forms and creating an image among tourists destinations list and choice, thus contributing to the formation of an integrity of the nations as well. Hence this research paper aims to study the present status of Indian Silk Route destinations in terms of tourism competitiveness and to develop its image as a tourist circuit in consideration to tourists visiting Silk Route destinations in India. Research The main data collection method of this study is primary research supported by secondary research by making use of existing online sources. In addition to this to calculate or forecast the tourist arrivals on the basis of past data available, the Least Square Method of time series is applied. The analyzed data shows that if the induced destinations of Silk Route in Indian subcontinent are raised to the level of competitiveness and analyzed at the tourism front, may have an immense potential to attract the tourists to India. The area for the research purpose is limited fewer destinations as U.P and Bihar as for the further study area/areas could be increased and various other methodologies may be applied..

Keywords: Silk Route, Destination Image, Cultural Exchange, Integrity

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