Indian outbound tourism to Europe/Germany - current trends and perspectives
Published: 2010
Author(s) Name: Tatjana Thimm
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Abstract
This paper focuses on current trends and perspectives regarding Indian outbound tourism to Europe/Germany.
Based on a qualitative research including expert interviews and questionnaires it reveals travel patterns of Indian
guests. Furthermore the potential of certain kinds of tourism are formulated. With an increasing tourism from abroad
the Image of Germany as a mere business destination is shifting towards a destination where also holiday is possible.
This means marketing channels and instruments in German tourism have to adapt to new customers and markets.
Another challenge is the handling of the Indian guest who require specific needs, that are often unknown to the
German tourism industry.
Keywords: Outbound tourism,
Germany, India
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