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Managing & Marketing the Tourism Destination: A Case Study of Bhitarkanika Wildlife Sanctuary, Odisha

International Journal of Tourism and Travel

Volume 12 Issue 1&2

Published: 2019
Author(s) Name: P. P. Mohanty, Sapan Kumar Sadual | Author(s) Affiliation: Faculty of Hospitality and Tourism Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha
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Tourism marketing is widely recognized as an essential and inseparable component of the destination management programme. In this paper, the authors endeavoured to find out the relation between destination management and tourism destination marketing of Bhitarkanika, the second largest mangrove forest of Asia. Specifically, the study examines the potentiality of tourism in Bhitarkanika for local development and roles of the stakeholders like local DMMO, Govt. authorities, marketing professionals, tourism planner, travel agents, tour operator responsible for management and marketing of destination.

Keywords: Tourism Destination, Marketing, Management, Branding, Imaging

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