A Study on Perception of Different Generation in the Use of E Wallet
Published: 2018
Author(s) Name: Madhu Arora and Miklesh Prasad Yadav |
Author(s) Affiliation: Associate Professor, RDIAS, GGSIP University, Delhi.
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Abstract
The objective of present study is to know the perception of different age groups towards Electronic
(E) Wallet. For the same, different age groups have been considered i.e. millennial represents age
group 18-35 years, generation y represents age 36-50 years and generation x represents age group
51-70. The analysis is in conformity with the objective of the study and the hypotheses formulated.
The collected data are analyzed through SPSS version 24 software. Findings include that there is
a significant difference in reasons for customer satisfaction among different age groups. Gen Y is
more concerned with measures which have to be taken for effective use of digital wallets. Unsafe
mode of payments, difficult to use, inadequate working assistance are opined as significant difference
for different age groups. The current study recommends that implementation of security measures
is required to boost the use of E-wallets.
Keywords: E wallet, Age, Security, Demonetization
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