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Case Study of Car Dekho.Com: Racing to Emerge as a Unicorn in Auto Portal

Journal of IMS Group

Volume 13 Issue 2

Published: 2016
Author(s) Name: C.L. Bansal, Shruti B. Gupta and Shalini Aggarwal | Author(s) Affiliation: Professor, IMS, Ghaziabad, Uttar Pradesh, India.
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Abstract

The case study relates to an examination of the manner in which the Cardekho.com has established its niche in the auto classifieds portal in India. The establishment and growth of the auto portal is because of sheer grit and determination of two committed technopreneurs. The article narrates how CarDekho.Com has created an ecosystem around automotives in India that has captured the technology requirements of all stakeholders such as auto firms, dealers and consumers. The business model of the company takes within its purview mobile apps, car apps, connected cars, international expansion, car pricing, insurance, finance and accessories. The company has emerged as Indias leading online auto portal that strives to assist its users with car research, finance, insurance, used cars and any of the other aspects involved in car buying and selling. Its exclusive tie-ups with car manufacturers, agents, finance and insurance companies ensure that customers always find the best possible deal. Through its portal, the company provides the consumers the facility of comparing cars, reading their specifications and prices before deciding to undertake the actual purchase. In nutshell, the portal is a real one stop solution for car buyers and sellers. The present case is illustrative of strategic success of the Cardekho.com.

Keywords: Technopreneurs, Auto Portal, Mobile Apps.

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