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Determinants of Retail Shopping Experience in the Era of e-Retailing

Journal of IMS Group

Volume 15 Issue 1

Published: 2018
Author(s) Name: Dr. Dhanashree Nagar and Dr. Rajeev Shukla | Author(s) Affiliation: Assoc. Prof., Shri Vaishnav Inst. of Mgt, Shri VaishnavVidyapeeth Vishwavidyalaya, Indore, M.P.
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Abstract

Indian retailing is transforming in the form of store formats and online retailing. In rapidly changing digital era, attracting footfalls in retail stores has become challenging for every retailer. It is important for the retailer to focus on creating customer value which can be done through delivering a pleasurable shopping experience. This study has been carried out to understand the determinants of retail shopping experience in the era of e-retailing in Indore, Madhya Pradesh. Application of Factor Analysis with 150 as sample sizeidentified eight factors namely Merchandize and Service Excellence, Store Ambiance, Execution Experience, Employee Engagement, Store Cleanliness, In-Store Experience, Reliability and Queue Management. T-statistics confirms thatirrespective of genders there is no significant difference between the perceptions towards retailshopping experience.

Keywords: Shopping Experience, Online Channels, Perceptions, Innovations.

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