Impact of Negativity and Stereotype Threat on Female Managers-An Indian Perspective
Published: 2014
Author(s) Name: Sangeeta Trott |
Author(s) Affiliation: Associate Prof-Marketing, ITM-SIA Business School, Mumbai, Maharashtra, India
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Abstract
Think manager think male is a very common notion. Purpose-The main purpose of study is to study the
impact of negativity and stereotype threat on female managers. Objectives of study-a) To find out the
impact of negativity on work performance of female managers. b) To find out the impact of stereotype
threat on work performance of female managers. Data collection-Data is collected from 200 respondents
approximately having 3-5 years of experience through random sampling method. The data is collected through written questionnaire method. The questionnaire was divided into five parts. Data analysis-data is analyzed using SPSS. Cronbach Alpha score is calculated before further analysis. Managerial implications-The study is of great use to the employers in taking decisions regarding female managers.
Keywords: Stereotype Threat, Female Managers, Respondents, Work Performance, Employers
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