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Impression Management: A Tool of Self Presentation for Managers

Journal of IMS Group

Volume 11 Issue 2

Published: 2014
Author(s) Name: Pallavi Mehta, Khushboo Sharma | Author(s) Affiliation: Pacific University, Udaipur, Rajasthan, India
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Abstract

The desire to make positive impression on others is a strong one, so most of us do our best to look good to others. Persons who can perform impression management successfully do often gain important advantages in many situations. Impression Management (IM) is the goal-directed activity of controlling or regulating information in order to influence the impressions formed by others. Through impression management, people try to shape an impression of a person, object, event, or idea. This paper aims to study the impact of impression management on growth of employees and for self presentation and enhancement. Factor analysis of the survey data is done to reveal the important factors which have an impact on impression management of employees.

Keywords: Impression Management, Self-Promotion, Self Presentation

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