Managing Environmental Turbulence: Issues and Challenges
Published: 2018
Author(s) Name: Anil K Saini and Vijay Kr. Khurana |
Author(s) Affiliation: Professor, USMS, GGS Indraprastha University, Delhi
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Abstract
Environmental turbulence has become a regular phenomenon during recent years, due to a variety
of reasons, like, rapid technological change, rising competition and globalization etc. Environmental
turbulence is further aggravated by the phenomenon of ‘Interlocking Fragility’ arising as a result
of interplay of forces of globalization and information & communication technology (ICT). Business
firms have no option but to explore and even try to predict sources of emerging turbulence, examine
its evolving impacts, and take proactive and flexible measures to respond to turbulent situations.
This paper examines various dynamics of turbulence, issues and challenges which arise in managing
environmental turbulence, and ways and strategies for managing environmental turbulence. The
study is qualitative in nature. The study is based on analysis of existing articles, papers and case
studies relating to various dimensions of turbulence. The study also covers the case of Indian telecom
sector which is undergoing 4th level turbulence (Ansoff) due to ‘Business Market Innovation’
drivenmarket turbulence unleashed by Reliance Jio, technological change and regulatory
unpredictability on the part of TRAI. The case provides insights into variousstrategies pursued
by thes telcos for handling turbulence.
Keywords: Turbulence, Turbulent Environment, Normal Economy, New Normality, Unpredictability, Complexity, Dynamism.
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