Role of Social Media for Knowledge Sharing among Students and Staff in Institutions of Higher Learning: A Case Study of Bomet University College, Kenya

Abstract

Social media has a lot of promise for improving networking, collaboration, experience sharing, and communication. Everyday, the number of people who use these sites grows. The study’s goal was to see how Bomet University College (BUC) students and staff used social media to improve their learning. A case-study survey was employed using mixed methodologies to analyze the role of social media for knowledge sharing. The study’s target population was the personnel and students of Bomet University College, which included a total of 684 undergraduate students. Cronbach’s Alpha Coefficient was utilized to confirm the instrument’s reliability, with a coefficient of 0.812 obtained from the findings of the pilot study. Interviews and questionnaires were used to gather information. The study established that all respondents used social media for information exchange, sociability, and educational endeavor support, with WhatsApp and Facebook being the most popular social media platforms among both staff and students. The study recommends that policymakers in institutions of higher learning inspire students and staff to make use of social media in a professional and productive manner.

Keywords: Digital media, Institutions, Knowledge sharing, Social networking.

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